Chief Operating Officer
Emad Al Otaibi
Leads PRO4’s strategic direction and high-level project execution, with over 25 years of experience in delivering impactful events across the region.
Who are we?
Experience You Can Trust
Founded in the vibrant city of Riyadh, Saudi Arabia, in 2014, we bring over a decade of event management expertise. With a refined blend of insight and imagination, we orchestrate every event as a true masterpiece. From corporate forums to cultural showcases and official ceremonies, each experience is thoughtfully crafted to inspire, engage, and leave a lasting impression.
PRO4 was born to
create experiences
Our Team
Behind every event we deliver is a team that thrives on challenge and collaboration. With a balance of creative vision, operational expertise, and deep industry experience, we work side by side to bring ideas to life — ensuring every detail is intentional, every moment impactful, and every outcome aligned with our clients’ goals.
DIRECTOR of events
Eyad Al Otaibi
Orchestrates strategic insight and creative vision, blending over 20 years of branding, production, and client-focused execution into experiences that drive lasting impact.
Accounting Director
Ala’a Nofal
Directs financial strategy and budget management, drawing on 15+ years of experience in cost control, forecasting, and event finance oversight.
OPERATIONS DIRECTOR
Melisa Hopwood
Oversees complex productions with precision and agility, drawing on two decades of global experience and award-winning leadership in large-scale event delivery.
Lead Architect & 3D Designer - StudioTemp
Davide Di Franco
Designs immersive environments and 3D experiences, integrating architectural vision with narrative design for exhibitions, events, and public spaces.
Creative Director
Diran Malatjalian
Crafts event branding and creative direction, blending design, storytelling, and strategic thinking to create experiences that connect audiences with purpose.
Operations Manager
Ammar Al Omari
Manages event logistics and technical execution on the ground, ensuring seamless delivery across infrastructure, timelines, and production flow.
Events Coordinator
AlYasmeen AlQarnas
Supports event content and logistics with a deep understanding of local culture — adding authenticity and nuance to audience experiences.
EVENTS COORDINATOR
Lein Dahdal
Merges content planning and coordination with a strong marketing perspective — ensuring brand stories connect clearly and creatively with event goals.
Procurement & Purchasing Coordinator
Mahmoud Ghanem
Executes purchases and tracks deliveries, supporting efficient event logistics and supplier coordination when required.
Sustainability
at Heart
Designing with purpose and respect for the planet.
As we grow, sustainability remains a guiding principle. We’re evolving our practices to reduce impact, give materials a second life, and build a more responsible event model — from thoughtful design to smarter production choices.